Our mission, and the name behind it.
What we're here to do, and why we called it Setu.
Helping organisations bridge the gap between big ambitions and practical realities.
We help organisations grow by building the operations that ambitious growth actually depends on — the structures, processes and digital services that hold up once an organisation is bigger, more complex, more digitally-enabled, or operating somewhere more competitive and new.
Where "Setu" comes from.
Setu is the Sanskrit word for bridge. It's a useful image for the work itself: clients come to us because there's a gap between where they are and where they want to be, and our job is to work with you to design a credible way across it.
Setu Advisory was founded in Kathmandu. Living and working in Nepal has reinforced something Tom saw throughout his consulting career: the strongest organisations rarely succeed by copying somebody else's model. They succeed by combining ideas from different places and adapting them to their own circumstances.
That's what Setu aims to do.
Want to know more about how we work?
Get in touch, and we'll talk through your situation directly — you come with your challenge, and we can help you take it from there.